Building an e-commerce for one of the world’s most celebrated names in the field of medical cosmetics.

Mesoestetic is a manufacturer and distributor of its own aesthetic-medical products. Unlike most brands in the sector, mesoestetic has its own factory-laboratory, which allows it to guarantee the quality and a high percentage of the active ingredients in its products. After the great success of its ‘Cosmelan’ product, mesoestetic needed its own e-commerce website to regularize the prices of its products, which were being sold on amazon by retailers at prices that were three times the price of that in Spain.

Take a look at the website here: www.mesoestetic.com

Main Challenges

During this project I was the User Experience Designer working in a multidisciplinary team, where I had the opportunity to be part of the whole process from the first inceptions with the client to deliver the final design assets to be implemented. During the year this project lasted I also learned a lot about the medical cosmetics industry and e-commerce conversion funnels.

The challenging part of this project to me was that it was a B2B and also a B2C platform. End consumers could buy products that anyone can use at home, but also professionals of the cosmetic sector would have a section to allow them to buy products that needed to be applied in cosmetic centers. This two universes needed to coexist in the same e-commerce.

The project

We established 2 types of key users for the business; the professional consumer who has an aesthetic-medical clinic and buys mesoestetic products to use with their clients and the Domestic consumer who will apply the treatment at home.

Domestic consumer

The main home page of Mesoestetic is made for the Domestic consumers, so they could find all the products that the brand had to offer for them. Domestic consumers appreciate to find a clear message of what mesoestetic is and what it has to offer.

As users of cosmetic and medical-aesthetic products, they value being able to confirm that the products offered on the site have scientifically proven results, medical foundations and great quality guarantees. As consumers, they value not finding information too complex from other targets such as professionals.

The home page should answer these specific questions to the Domestic Consumers:
Can I trust this brand? What kind of products or services does it offer? Which of the products they offer are adequate for me? I am already using another brand...why should I switch to Mesoestetic? Can I find here tips from experts?

We defined a navigation oriented to the most common pathologies of the aesthetic-medical industry. In this way Domestic Consumer could quickly reach the product he is looking for. On the other hand, we created two visible access to the Mesoestetic Professional Consumer website with information that was oriented to a clinical target.