Every point of view is important

With its origins in Ancient Greek democracy, Agora has evolved to be a place that empowers infinite points of view that shape the way we see today’s world.

Over the past couple of years, Agora had transitioned from being a social photo market to a digital channel where people create, vote and curate the best images made worldwide.

Every week, the universal concepts launched through Agora’s hashtags such as #Portraits#Peace or #Yellow, are being illustrated by thousands of creators who are sharing their best points of view on the concept.

A new system has been generated, inviting the whole world to participate in the creative revolution: Agora is a global movement bringing the world closer together.

Before

Agora was aspirational. From all the uploaded content, only 1 creator would become the Hero. That is why they worked with the pyramid shape.

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After

Agora becomes inclusive. Every point of view is important. The rounded shapes of the typography match the humanistic values of the brand.

A logo approachable and easy to read, thanks to a switch from all uppercase to all lowercase letters translates to a friendlier and more inclusive approach. The word images is removed to be aligned with the brand’s core mission.

Agora is the container, you are the content

Agora’s trademark, a circle that contains the best content created by people worldwide

Agora is a worldwide forum. Everyone is equally important and has an opinion that needs to be heard. That is why Agora is represented by the shape of a circle. The logo becomes a blank canvas to showcase the creators best content.

The Creator is the main protagonist of the show

Shedding the light on those who have gathered the people’s vote. The photos featured in the app icon will change often. When opening the app, the hidden photo will be revealed.

The best content from Agora’s hashtags become integrated into the brand, taking over Agora’s logo for a determined length of time. The logo can also be adapted to support important moments of the year.

HE CRE
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